The Business of Photography in 1 Book

It’s like asking: “What can you tell me about working as a photographer? ”

DON’T SHOOT | 66 Reasons NOT to Become a Professional Photographer is a humorous look at the very serious commercial photography business written by a pro photographer with over 20 years of experience. After teaching workshops, mentoring university students, and advising interns, assistants, and newbies, Schafer decided to cram an informal chat in between the covers of a funny book about the business. It’s a bit like having coffee with a mentor… and it has its fair share of tough lessons, stupid mistakes, cautionary tales, and hard-won advice.

Dont Shoot Book Inside Spred 16

The book is chock full of relevant quotes by famous photographers, and stories about the process of establishing a business in an era when everyone has a camera. Written for those contemplating a photo-based career, DON’T SHOOT is a brutal (and funny) look at all the twiddly bits that go into succeeding as a photographer. The book covers relationships, ethics, gear, contracts, branding, copyrights, working for free, getting paid, perseverance, portfolios, style, critiques and what to expect from galleries, schools, spouses, clients, assistants, workshops and more…

If you’ve already gotten photo tips from jet-setting superstars and just want to hear from someone who quit his day job and now makes pictures for a living, full-time, this is the book. You’ve never heard of Dirk Schafer because he’s one of tens of thousands of pros in the world that wake up every day and get paid to take the pictures you see in ads, brochures, books, and magazines. He’s made mistakes, traveled the world, lost clients, bought a house, done reshoots and heard “the check’s in the mail” more times then he cares to remember, but he keeps doing it and keeps loving it. This book is the down-to-earth reality-show of how hard, rewarding, and funny life as a professional photographer can be.

Image-wrap hardcover with glossy lamination. 6×6 inches, No photos, 160 pages.

Available at Freestyle Photographic, Dexter’s Camera, and Amazon:



Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s